2026 Subscription Price Hike Tracker: Every Service That Raised Prices This Year

I woke up to another subscription price notice and realized it was getting harder to remember which services had changed, when the new prices applied, and what each increase meant over a full year.

After tracking my own subscriptions obsessively for years (it's literally my job as the founder of SubBuddy), I realized there was no single, comprehensive resource showing every major subscription price increase in 2026. So I built one.

This is that resource. Bookmark this page. I review it throughout 2026 as new price hikes are announced.

Last reviewed: August 29, 2026. Confirmed price changes are added after they are announced by the company or reflected on an official pricing page.

Changelog: August 29, 2026 added Apple's August 28 increase (Apple TV $12.99 → $14.99 monthly and $99 → $119 annual, Apple One Individual $19.95 → $21.95); rebuilt the AI section to separate real changes from tiers that were merely added, correcting the ChatGPT Business figure ($30 → $25 monthly, a cut, not the $25 rise previously listed) and adding OpenCode Go and the GLM Coding Plan; recorded PlayStation Plus's May 20 monthly increase and Xbox's April PC Game Pass cut; and marked the delivery memberships explicitly as unchanged. August 17, 2026 updated Apple Music and Apple One bundle price increases. July 10, 2026 corrected Nintendo Switch Online, PlayStation Plus, Xbox Game Pass, and New York Times records. July 8 added the Microsoft 365 commercial price increase and confirmed Peacock's current prices.

2026 Price Hike Summary: The Damage So Far

Before diving into the details, here's the brutal summary of what's happened to your wallet in 2026:

• Total services tracked: 47 major subscriptions
• Services with price increases in 2025-2026: 18 (many implemented in late 2025)
• Average price increase: 15.2%
• Largest percentage increase: Adobe Creative Cloud Photography Plan (+100%)
• Largest dollar increase: Adobe Creative Cloud Photography Plan (+$10/month)
• Combined annual impact: If you had all these services, you'd pay $650+ more than in 2024

Let me be clear: subscription inflation continues to outpace regular inflation. While overall consumer prices rose about 3.2% year-over-year, many subscription services increased by 15-50%. Companies have discovered that once you're hooked, you'll pay almost anything to avoid the hassle of canceling.

Streaming Services Price Changes

The streaming wars have officially become the streaming tax. Here's every price change in 2026:

Netflix (two hikes in under two years)

Netflix raised US prices again in March 2026, its second increase in under two years. These are the current prices:

• Standard with Ads: $7.99 → $8.99/month (+13%)
• Standard (no ads): $17.99 → $19.99/month (+11%)
• Premium: $24.99 → $26.99/month (+8%)
• Extra Member (with ads): $6.99 → $7.99/month (+14%)
• Extra Member (ad-free): $8.99 → $9.99/month (+11%)
• Effective Date: March 26, 2026 for new members; existing members notified roughly a month before their billing date

Netflix again pointed to content investment, this time including live events and video podcasts. The earlier early-2025 hike had already taken Standard with Ads to $7.99, Standard to $17.99, and Premium to $24.99, so prices have now climbed twice in quick succession. One side effect of the 2026 increase is that the ad-free extra member at $9.99 now costs more than a whole Standard-with-Ads account at $8.99. We run that comparison in the household tax guide to extra-member fees.

Disney+ / Hulu / ESPN+ Bundle

• Disney+ Basic (with ads): $9.99 → $11.99/month (+20%)
• Disney+ Premium (no ads): $15.99 → $18.99/month (+19%)
• Hulu (with ads): $9.99 → $11.99/month (+20%)
• Hulu (no ads): $17.99 → $18.99/month (+6%)
• Disney Bundle Duo (with ads): $10.99 → $12.99/month (+18%)
• Disney Bundle Trio (with ads): $16.99 → $19.99/month (+18%)
• Effective Date: January 2026

Disney's aggressive pricing reflects their pivot to profitability over subscriber growth. The ad-supported tiers got hit hardest, which is ironic since you're literally watching ads AND paying more.

Max (formerly HBO Max)

• With Ads: $9.99 → $10.99/month (+10%)
• Standard (Ad-Free): $15.99 → $18.49/month (+16%)
• Premium: $19.99 → $22.99/month (+15%)
• Effective Date: Late 2025

Warner Bros. Discovery continues its quest to squeeze every dollar from subscribers while simultaneously removing content from the platform. Classic move.

Paramount+

• Essential (with ads): $7.99 → $8.99/month (+13%)
• Premium (with Showtime): $12.99 → $13.99/month (+8%)
• Effective Date: January 2026

Paramount+ continues to raise prices as it prioritizes profitability over subscriber growth.

Peacock

• Select (with ads): $5.99 → $7.99/month (+33%)
• Premium: $7.99 → $10.99/month (+38%)
• Premium Plus: $13.99 → $16.99/month (+21%)
• Effective Date: August 2025

Apple TV (formerly Apple TV+)

• Monthly: $12.99 → $14.99/month (+15%)
• Annual: $99 → $119/year (+20%)
• Effective Date: August 28, 2026 for new subscribers; existing subscribers get about a month's notice before their renewal
• Scope: the US, Brazil, Chile and Mexico only. European prices were untouched

This is the fourth increase in four years and the steepest run on this page: Apple TV launched at $4.99 in 2019 and now costs $14.99, a 200% rise. The annual plan is where the gap has opened up, at $119 against $179.88 for twelve monthly payments.

Amazon Prime (includes Prime Video)

• Monthly: $14.99/month (unchanged)
• Annual: $139/year (unchanged, but predicted to rise to $159)
• Effective Date: No change yet in 2026

Amazon Prime remains at $139/year for now, but analysts predict a potential increase to $159 later in 2026. They're still showing ads unless you pay an extra $2.99/month.

YouTube Premium

• Individual: $13.99/month (unchanged)
• Family: $22.99/month (unchanged)
• Student: $7.99/month (unchanged)
• Effective Date: No change in 2026

Starz

• Standard monthly: $10.99 → $11.99/month (+9%)
• Effective Date: June 8, 2026

AMC+

• Monthly: $9.99 → $10.99/month (+10%)
• Effective Date: June 8, 2026

Services with NO Price Increase (Yet)

• Tubi: Still free (ad-supported)
• Pluto TV: Still free (ad-supported)
• Crunchyroll: Holding at $7.99-$14.99

Music Streaming Price Changes

Spotify

• Individual: $11.99 → $12.99/month (+8%)
• Duo: $16.99 → $18.99/month (+12%)
• Family: $19.99 → $21.99/month (+10%)
• Student: $5.99 → $6.99/month (+17%)
• Effective Date: February 2026

Spotify's third price increase since 2023. They've also removed lyrics access from the free tier and are pushing audiobook bundles nobody asked for.

Apple Music

• Individual: $10.99 → $11.99/month (+9%)
• Family: $16.99 → $19.99/month (+18%)
• Student: $5.99 → $6.99/month (+17%)
• Effective Date: July 2026

Amazon Music Unlimited

• Individual: $10.99 → $11.99/month (+9%)
• Family: $17.99 → $19.99/month (+11%)
• Prime Member Rate: $9.99 → $10.99/month (+10%)
• Effective Date: February 2026

Tidal

• HiFi: $10.99 → $11.99/month (+9%)
• HiFi Plus: $19.99 → $22.99/month (+15%)
• Effective Date: March 2026

Software & Productivity Price Changes

This is where it really hurts, especially for freelancers and small businesses.

Adobe Creative Cloud

• Creative Cloud Pro (All Apps): $59.99 → $69.99/month (+17%)
• Creative Cloud Standard (New tier): $54.99/month
• Photography Plan: $9.99 → $19.99/month (+100%)
• Single App: $22.99/month (unchanged)
• Effective Date: June 2025
• Annual Impact: +$120/year for Creative Cloud Pro

Adobe restructured their plans in 2025, renaming "All Apps" to "Creative Cloud Pro" and introducing a new "Standard" tier. The Photography Plan saw the biggest increase because it was the last "affordable" Adobe offering.

Microsoft 365

• Personal: $6.99 → $9.99/month (+43%)
• Family: $9.99 → $12.99/month (+30%)
• Business Basic: $6.00 → $7.00/user/month (+17%)
• Business Standard: $12.50 → $14.50/user/month (+16%)
• Effective Date: Early 2025

Microsoft justifies this with "AI features in Copilot." Whether you use those AI features or not, you're paying for them.

Microsoft 365 (commercial plans, July 2026)

• Office 365 E3: $36 → $39/user/month (+8%)
• Microsoft 365 E5: $57 → $60/user/month (+5%)
• Frontline plans: increases of roughly 25-43% depending on the plan
• Business Premium and Office 365 E1: unchanged
• Effective Date: July 1, 2026, globally, for new and renewing customers; existing subscriptions keep their price until renewal

This second wave targets business and enterprise suites rather than the consumer plans, and Microsoft again framed it around added security and AI value. If your business renews after July 1, check the quote line by line: existing customers keep current pricing until their renewal date, which makes the weeks before renewal the only window to renegotiate seats or step down a tier. Full details are in Microsoft's licensing update.

Google Workspace

• Business Starter: $6.00 → $7.20/user/month (+20%)
• Business Standard: $12.00 → $14.40/user/month (+20%)
• Business Plus: $18.00 → $21.60/user/month (+20%)
• Effective Date: February 2026

Notion

• Plus: $8/user/month → $10/user/month (+25%)
• Business: $15/user/month → $18/user/month (+20%)
• Effective Date: January 2026

Canva

• Pro: $12.99/month → $14.99/month (+15%)
• Teams: $14.99/user/month → $17.99/user/month (+20%)
• Effective Date: February 2026

Figma

• Professional: $12/editor/month → $15/editor/month (+25%)
• Organization: $45/editor/month → $55/editor/month (+22%)
• Effective Date: January 2026

1Password

• Individual: $2.99 → $3.99/month (+33%)
• Families: $4.99 → $5.99/month (+20%)
• Effective Date: March 2026

AI Tools & Services Price Changes

This category moved more than any other in 2026, and almost none of it was a straight price rise on an existing plan. OpenAI, Google, Anthropic and Cursor all added rungs above and below the plan you were already on rather than repricing it, and two of the year's largest moves were cuts. The entries below say explicitly which prices changed and which have simply held, because a list of current prices is not a list of increases.

ChatGPT (OpenAI)

• Plus: $20/month — no change since February 2023
• Go (new tier): $8/month, €9.99 in Europe — rolled out globally January 16, 2026
• Pro: $200/month for 20x Plus usage since December 2024, joined by a cheaper $100/month 5x rung on April 9, 2026
• Business (renamed from Team): $30 → $25/user/month on monthly billing, $25 → $20 on annual — a cut, not a rise
• Effective Date: April 2, 2026 for the Business reduction

Claude (Anthropic)

• Pro monthly: $20/month — no change since September 2023
• Pro annual: $200/year ($16.67/mo equivalent)
• Max (added April 2025): $100/month for 5x Pro capacity or $200/month for 20x — no change since launch
• Claude Code runs on the same Pro or Max plan and shares its limits; it is not a separate subscription line on your card

Google Gemini (sold through Google One)

• AI Plus: $7.99 → $4.99/month (−38%), with storage doubled from 200GB to 400GB
• Effective Date: June 2026
• AI Pro: $19.99/month with 5TB — no change in 2026
• AI Ultra: $249.99 → $199.99/month (−20%) for the 20x tier, with a new $99.99 tier at roughly 5x Pro usage, 20TB and a full YouTube Premium plan added beneath it
• Effective Date: May 2026, announced at Google I/O

Perplexity

• Pro: $20/month ($200/year) — no change since launch
• Max (new tier): $200/month or $2,000/year, added July 2, 2025
• Worth checking before you pay: Perplexity has given away 12-month Pro codes through carriers, banks and PayPal, and those expire silently rather than billing you

Cursor

• Pro: $20/month ($192/year) — no change
• Pro Plus: $60/month and Ultra: $200/month — added above Pro rather than raising it

GitHub Copilot

• Individual: $10/month ($100/year) — no change
• Business: $19/user/month — no change
• What did change: June 2026 moved individual plans onto metered GitHub AI Credits with model switching. The headline fee held, but the flat plan now sits on top of usage that can be billed separately, which is the pattern to watch across this whole category

Midjourney

• Basic: $10/month ($96/year), Standard: $30 ($288/year), Pro: $60 ($576/year), Mega: $120
• No change on any tier in 2026.

Developer-only plans worth knowing about

Two subscriptions show up on developers' cards without ever appearing in a consumer roundup, because neither has a chat app of its own:

• OpenCode Go: $10/month ($5 first month) for open coding models, metered in dollars of usage rather than requests: $12 per 5 hours, $30 a week, $60 a month. The setting to watch is Use balance, which lets it spill over into a paid Zen credit balance instead of stopping at the cap
• GLM Coding Plan (Z.ai): $18/month Lite, $72 Pro, $160 Max, plugged into Claude Code, Cline or OpenCode. The widely quoted $12.60 entry price is a 30% introductory rate that reverts to $18 at renewal

Fitness & Wellness Price Changes

Peloton

• App One: $12.99/month (unchanged)
• App+: $28.99/month
• All-Access: $44 → $49.99/month (+14%)
• Effective Date: October 2025

Apple Fitness+

• Monthly: $9.99/month (unchanged)
• Annual: $79.99/year (unchanged)
• Effective Date: No change in 2026

Calm

• Annual: $69.99 → $79.99/year (+14%)
• Lifetime: $399.99 → $449.99 (+13%)
• Effective Date: January 2026

Headspace

• Annual: $69.99 → $79.99/year (+14%)
• Effective Date: February 2026

Strava

• Monthly: $11.99/month (unchanged)
• Annual: $79.99/year (unchanged)
• Effective Date: No change in 2026

Gaming Subscription Price Changes

PlayStation Plus

• Essential: $10.99/month, $27.99/3-mo, or $79.99/year (monthly went up from $9.99 in May 2026; annual held at $79.99)
• Extra: $16.99/month, $44.99/3-mo, or $134.99/year (monthly went up from $13.99)
• Premium: $19.99/month, $53.99/3-mo, or $159.99/year (monthly went up from $16.99)
• Effective Date: May 20, 2026 for monthly/3-month tiers; annual rates held

Xbox Game Pass

• Essential (formerly Core): $9.99/month (unchanged)
• Premium (formerly Standard): $14.99/month (unchanged)
• PC Game Pass: dropped to $13.99/month in April 2026
• Ultimate: rose from $19.99 to $29.99 in October 2025, then dropped to $22.99/month on April 21, 2026

Nintendo Switch Online

• Individual: $3.99/month or $19.99/year (unchanged)
• Family: $34.99/year (unchanged)
• Expansion Pack: $49.99/year individual or $79.99/year family (unchanged)
• Effective Date: No US price increase in 2026

News & Media Price Changes

The New York Times

• All Access: recent offers show a $25 standard renewal rate every four weeks
• All Access Family: $30 every four weeks for up to four accounts
• Important: promotional and legacy rates vary by account; check the renewal amount shown in your subscription settings

The Washington Post

• Digital: $10/month → $12/month (+20%)
• Effective Date: February 2026

The Wall Street Journal

• Digital: $38.99/month → $44.99/month (+15%)
• Effective Date: March 2026

Food Delivery & Memberships Price Changes

This is the quiet corner of the tracker: the two big delivery memberships have not raised their headline fee in years. What changes here is the fee structure underneath, and whether the membership still pays for itself at your order volume.

DoorDash DashPass

• Monthly: $9.99/month — no change
• Annual: $96/year, which is $23.88 less than paying monthly
• Student: $4.99/month ($48/year)

Uber One

• Monthly: $9.99/month — no change
• Annual: $96/year
• Student: $4.99/month (where available)

Costco

• Gold Star: $60 → $65/year
• Executive: $120 → $130/year
• Effective Date: September 1, 2024 — still the most recent change, and the first in seven years

Calculate Your Personal 2026 Price Hike Impact

Here's how to figure out exactly how much more you're paying in 2026:

1. List your current subscriptions (or use SubBuddy to see them all)
2. Find each service above and note the price increase
3. Calculate the monthly difference for each service
4. Multiply by 12 for your annual impact

For example, a typical "tech-savvy millennial" might have:

• Netflix Premium: +$2/month = +$24/year
• Spotify Family: +$2/month = +$24/year
• Disney+ Premium: +$3/month = +$36/year
• ChatGPT Plus: unchanged at $20/month
• iCloud+ 200GB: +$1/month = +$12/year
• Xbox Game Pass Ultimate: +$3/month versus early 2025 = +$36/year

Total 2026 Impact: +$132/year on just 6 subscriptions.

What You Can Do About Rising Prices

You have more power than you think. Here's your action plan:

1. Audit and Eliminate

Price increases are the perfect excuse to cancel services you're barely using. That Disney+ you haven't opened in 3 months? Now costing $2 more per month. Cancel it.

2. Downgrade Tiers

Do you really need Netflix Premium 4K? Standard HD is $7/month cheaper. Can you tolerate ads on Hulu? That's $10/month in savings.

3. Rotate Services

Instead of paying for 5 streaming services year-round, subscribe to 2 at a time and rotate quarterly. You'll save 50%+ and never run out of content.

4. Hunt for Bundles

Apple One bundles Music, TV, Arcade, iCloud, Fitness+, and News+ starting at $21.95, after Individual rose $2 on August 28, 2026. If you're paying for 3+ Apple services separately, you're overpaying.

5. Lock in Annual Plans

Before the next price hike, switch to annual billing on services you definitely keep. You'll lock in current rates for 12 months.

6. Use SubBuddy to Track Everything

When prices change, you need to know immediately. SubBuddy's renewal alerts tell you before you're charged, giving you time to decide if that $2/month increase is worth it.

Frequently Asked Questions

Why are subscription prices increasing so much?

Three main reasons: 1) Companies are pivoting from "growth at all costs" to profitability, 2) Content and development costs are rising, 3) They've trained consumers to accept regular increases without canceling.

Will prices keep going up?

Almost certainly. The subscription model incentivizes regular price increases. Netflix has raised prices 7 times since 2014. Expect 1-2 increases per service per year.

How can I get grandfathered pricing?

Some services (like Spotify historically) have honored old pricing for existing subscribers. The best strategy is to never cancel; pause instead if available.

Are ad-supported tiers worth it now?

With ad tiers increasing 25-33%, the gap between ad-free and ad-supported is narrowing. Calculate the time value of ads you'll watch vs. the cost difference.

When will the next price increases happen?

Historically, Q4 and Q1 see the most price increases (holiday → new year timing). Expect another wave in October-November 2026.

Sources and Review Notes

Download the data. Every price change on this page, plus the current US and Spain plan prices from our service guides, is available as one table with the official source page and the check date on every row: CSV, JSON, and the collection method and dated snapshots. Cite a row, not a screenshot.

This tracker is maintained from public pricing pages, provider billing notices, and official help or plan pages where available. Prices and bundles can change by region, account status, taxes, promotions, and app-store billing channel, so always confirm on the provider's checkout or account page before making a cancellation decision.

• Adobe Creative Cloud plans and pricing
• Spotify Premium pricing
• Hulu Disney Bundle pricing
• ESPN Disney+, Hulu, ESPN bundle pricing
• Netflix plan selection page