Streaming guide

Apple TV+ (Apple TV) Price History & How to Cancel

Apple's prestige streamer rose 30% to $12.99 in August 2025, but free-trial routes remain everywhere.

How much does Apple TV+ (Apple TV) cost?

PlanCurrent price
Monthly$12.99/mo
Via Apple One bundleIndividual bundle: TV+, Music, Arcade, iCloud+.$19.95/mo

US list prices; taxes, promotions, and app-store billing may differ. Last reviewed July 10, 2026.

Verify on the official pricing page

Apple TV+ (Apple TV) price history

  1. August 2025

    The publicly advertised monthly price rose from $9.99 to $12.99 (+30%).

  2. October 2023

    Rose from $6.99 to $9.99.

  3. October 2022

    First hike: $4.99 → $6.99.

How to cancel Apple TV+ (Apple TV)

  1. 1On iPhone/iPad: Settings → your name → Subscriptions → Apple TV+ → Cancel Subscription.
  2. 2On the web: tv.apple.com → your account icon → Settings → Manage subscription.
  3. 3Confirm the cancellation.
  4. 4Access continues until the current period ends.

If TV+ is part of Apple One, you must cancel or modify the Apple One bundle instead.

Open the official account or cancellation page

What to know before you cancel

Before paying the $12.99 monthly price, check your existing perks. New Apple devices include 3 free months, Apple Music Student includes Apple TV, and Apple One Individual starts at $19.95 with Music, Arcade, and iCloud+ included.

Free trial policy

7-day free trial; 3 months free with new Apple device purchases; often bundled by carriers.

Frequently asked questions

How much is Apple TV+ (Apple TV)?

Current US list prices for Apple TV+ (Apple TV) are Monthly: $12.99/mo · Via Apple One bundle: $19.95/mo. Taxes, promotions, bundles, and third-party billing can change the final price.

How do I cancel Apple TV+ (Apple TV)?

Start here: On iPhone/iPad: Settings → your name → Subscriptions → Apple TV+ → Cancel Subscription. Complete the remaining confirmation steps before leaving the account page, and save the cancellation email or screenshot.

Is Apple One cheaper than paying for Apple TV+ separately?

If you use at least two Apple services, usually yes. Apple One Individual at $19.95 bundles Apple TV ($12.99), Music ($10.99), Arcade ($6.99), and 50GB of iCloud+, which would cost more than $30 separately.

Why does my Apple TV+ show a different price?

You're probably on a legacy rate, a carrier bundle, a student plan, or inside Apple One. Apple applies new prices to existing subscribers at their next renewal after notice, so recent hikes can take weeks to reach your bill.

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Free tools that can help

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