Max (HBO Max) Price History & How to Cancel
Warner's streamer raised every tier in late 2025, its ad-free Standard saw the steepest jump at 16%.
How much does Max (HBO Max) cost?
| Plan | Current price |
|---|---|
| With Ads | $10.99/mo |
| Standard (Ad-Free) | $18.49/mo |
| Premium | $22.99/mo |
US list prices; taxes, promotions, and app-store billing may differ. Last reviewed July 10, 2026.
Verify on the official pricing pageMax (HBO Max) price history
October 2025
All tiers rose: With Ads $9.99 → $10.99, Standard $15.99 → $18.49, Premium $19.99 → $22.99.
May 2023
HBO Max relaunched as Max; legacy $14.99 ad-free price was grandfathered for a while.
How to cancel Max (HBO Max)
- 1Sign in at max.com and open your profile → Settings → Subscription.
- 2Click Manage Subscription, then Cancel Subscription.
- 3Confirm through the offer screens (Max often shows a discount to stay).
- 4Access continues until your billing period ends.
Many Max subscriptions run through Amazon, Apple, Roku, or a cable provider, check 'Manage Subscription' to see who actually bills you.
Open the official account or cancellation pageWhat to know before you cancel
Max is the classic 'rotate' service: HBO shows drop weekly, so many people subscribe for one month twice a year and binge. Cancelling from max.com only works if Max bills you directly, a large share of subscribers actually pay through Amazon or a cable bundle and must cancel there. Annual plans offer ~16% savings but lock you through price changes.
Free trial policy
No standard free trial; occasional promos through partners.
Frequently asked questions
How much is Max (HBO Max)?
Current US list prices for Max (HBO Max) are With Ads: $10.99/mo · Standard (Ad-Free): $18.49/mo · Premium: $22.99/mo. Taxes, promotions, bundles, and third-party billing can change the final price.
How do I cancel Max (HBO Max)?
Start here: Sign in at max.com and open your profile → Settings → Subscription. Complete the remaining confirmation steps before leaving the account page, and save the cancellation email or screenshot.
Why can't I cancel Max from the app?
Because someone else probably bills you. If you subscribed via Amazon Prime Video Channels, Apple, Google, Roku, or a cable/mobile provider, only that biller can cancel. Open Settings → Subscription in Max to see your billing source, then cancel there.
Did Max raise prices in 2025?
Yes, in late 2025 every tier went up: With Ads to $10.99, Standard to $18.49 (+16%), and Premium to $22.99 (+15%). It was Max's second broad increase since the 2023 rebrand.
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