Google One vs Apple One: price, plans, and which to keep
Current US prices, price history, trial terms, and cancellation friction side by side, built from our service guides. Last reviewed August 26, 2026.
The short answer
These bundles answer different questions. Google One is storage first: $1.99 buys 100 GB and $9.99 buys 2 TB, with AI tiers stacked above. Apple One is services first: $19.95 buys Music, TV, Arcade and only 50 GB of iCloud+, and the 2 TB you get from Google for $9.99 only arrives with Premier at $39.95. If storage is the job, Google is a fraction of the price; if you already pay for two Apple services, Apple One is the cheaper way to keep them. Google cut prices twice in 2026; Apple raised Family and Premier in July 2026.
Google One is cheaper by $219.41 a year on its entry plan.
At a glance
| Google One | Apple One | |
|---|---|---|
| Cheapest standard plan | Basic (100 GB, annual): $19.99/yr | Individual: $19.95/mo |
| Cheapest plan per year | $19.99 | $239.40 |
| Most expensive plan | Google AI Ultra (30 TB): $199.99/mo | Premier: $39.95/mo |
| Price changes since 2023 | 5 | 2 |
| Latest price change | June 2026 | July 2026 |
| Free trial | Storage-only plans have no free trial (everyone starts with 15 GB free); Google periodically offers first-time subscribers a free month or discounted first months on the AI Plus and AI Pro tiers. | One-month free trial for new subscribers, covering only the included services you do not already pay for; it renews at full price unless cancelled at least 24 hours before it ends. |
| Cancellation | 4 steps · app-store or partner billing caveat | 4 steps |
Cheapest and most expensive plans exclude add-ons, student, bundle, and per-seat plans. Price changes are counted from January 2023. US list prices, last reviewed August 26, 2026.
Which one should you pick?
Choose Google One if…
Pick Google One if you need cloud storage for photos and files, especially on Android or across platforms; Basic at $1.99 or the 2 TB plan at $9.99 is hard to beat. Check which of the two 'Google AI Plus' plans your invoice names.
Choose Apple One if…
Pick Apple One if you would pay for at least two of Apple Music, Apple TV and Apple Arcade anyway; Individual at $19.95 undercuts Music plus TV alone. Buy storage separately if 50 GB is not enough rather than jumping to Premier for it.
Every current plan
Google One plans
| Plan | Current price |
|---|---|
| Basic (100 GB)100 GB shared across Photos, Drive and Gmail | $1.99/mo |
| Basic (100 GB, annual) | $19.99/yr |
| Google AI Plus (400 GB)Entry AI tier, sold through Gemini; cut from $7.99 in June 2026 | $4.99/mo |
| Google AI Plus (2 TB)The former Premium 2 TB plan, relabelled in 2026 | $9.99/mo |
| Google AI Plus (2 TB, annual) | $99.99/yr |
| Google AI Pro (5 TB)Formerly AI Premium; includes YouTube Premium Lite and Google Home Premium | $19.99/mo |
| Google AI Pro (5 TB, annual) | $199.99/yr |
| Google AI Ultra (20 TB) | $99.99/mo |
| Google AI Ultra (30 TB)Cut from $249.99 in May 2026 | $199.99/mo |
Apple One plans
| Plan | Current price |
|---|---|
| IndividualApple Music, Apple TV, Apple Arcade, iCloud+ 50 GB | $19.95/mo |
| FamilySame services plus iCloud+ 200 GB, shareable with up to 5 other people | $27.95/mo |
| PremierAdds Apple Fitness+ and Apple News+, iCloud+ 2 TB, shareable with up to 5 other people | $39.95/mo |
US list prices; taxes, promotions, and app-store billing may differ. Last reviewed August 26, 2026.
Price history, both services
July 2026 · Apple One
Family rose from $25.95 to $27.95 and Premier from $37.95 to $39.95 after the Apple Music increase; Individual stayed at $19.95. New subscribers from July 20, existing subscribers notified by email in the following weeks.
June 2026 · Google One
The entry Google AI Plus tier dropped from $7.99 to $4.99 and its storage doubled from 200 GB to 400 GB; the $9.99 2 TB plan was officially relabelled Google AI Plus.
May 2026 · Google One
Google AI Ultra was cut from $249.99 to $199.99 a month and a new $99.99 AI Ultra tier with 20 TB was added at I/O 2026.
January 2026 · Google One
Google AI Plus launched in the US at $7.99 a month with 200 GB; Premium 2 TB subscribers received the AI Plus benefits at no extra cost.
May 2025 · Google One
Google One AI Premium ($19.99) was renamed Google AI Pro at the same price, and Google AI Ultra launched at $249.99 a month with 30 TB.
February 2024 · Google One
The AI Premium plan launched at $19.99 a month (2 TB plus Gemini Advanced); the $2.99 200 GB plan was hidden from new subscribers.
October 2023 · Apple One
Individual rose from $16.95 to $19.95, Family from $22.95 to $25.95 and Premier from $32.95 to $37.95.
October 2022 · Apple One
First increase since launch: Individual rose from $14.95 to $16.95, Family from $19.95 to $22.95 and Premier from $29.95 to $32.95.
How to run both without paying for both
Many iPhone users end up paying both: Apple One for the services and Google One for photo backup. That is fine as long as neither is on a tier chosen for storage you could get cheaper elsewhere. Downgrade Apple One to Individual and let Google's $1.99 or $9.99 plan hold the files.
Frequently asked questions
Which is cheaper, Google One or Apple One?
Google One. Its cheapest standard plan works out to $1.67 a month ($19.99 a year) versus $19.95 a month ($239.40 a year) for Apple One, a difference of $219.41 a year. Bundles, promotions, and app-store billing can change the final price.
Is Google One cheaper than iCloud+ through Apple One?
For storage, by a wide margin: Google One gives 2 TB for $9.99 a month, while Apple One only includes 2 TB on the $39.95 Premier tier. Apple One's value is the bundled Music, TV and Arcade, not its storage.
What happens to my files if I cancel Google One or Apple One?
Neither deletes anything immediately. Google drops you to 15 GB and blocks uploads and Gmail while you are over quota, deleting content only after two years over the limit. Apple drops iCloud to 5 GB and pauses syncing and backups until you free space or buy storage.
Full guides
Google One price & cancellation guide
Storage still starts at $1.99 for 100 GB, but the 2026 lineup now runs through Google AI Plus, AI Pro and AI Ultra tiers up to $199.99 a month.
View guideApple One price & cancellation guide
Apple's bundle costs $19.95 for Individual, and Family and Premier rose $2 in July 2026 to $27.95 and $39.95 after Apple Music went up.
View guideMore comparisons
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